El Proyecto Salones de Artistas desarrolla los Salones Regionales y el Salón Nacional de Artistas. Los Salones se constituyen en una tradición viva y actual por su capacidad de redefinirse continuamente al responder a las transformaciones de las prácticas artísticas y a los desarrollos de la democracia y la descentralización en la política cultural.

Tuesday, August 16, 2011

The Battle of the Cheetos as seen by FIX @ Webby Awards

The Battle of the Cheetos

Fernando IX University

Our task was to increase awareness and sales of the Cheetos line of snacks among our core audience: people who don’t take life too seriously.

We created “Battle of the Cheetos,” a full-on, World Wide Web war that personified each Cheetos snack as a different soldier. Consumers could fight each other live on partner websites, become generals of those sites and host battles on their own Web pages. The Battle functioned much like a Foursquare of the Internet, where people fought to become not mayors, but generals of their digital turf.


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