The Battle of the Cheetos
Our task was to increase awareness and sales of the Cheetos line of snacks among our core audience: people who don’t take life too seriously.
We created “Battle of the Cheetos,” a full-on, World Wide Web war that personified each Cheetos snack as a different soldier. Consumers could fight each other live on partner websites, become generals of those sites and host battles on their own Web pages. The Battle functioned much like a Foursquare of the Internet, where people fought to become not mayors, but generals of their digital turf.